The Covid-19 pandemic was expected to turn us all into permanent online shoppers, never come back in the physical stores again.
Instead, consumers have gotten tired of ordering everything while sitting on the couch and have returned to the shopping in the old-fashioned way.
If you loosing your market share or are new at retail, then you are losing you incomes. Possibly main reason would be lack of brand awareness or there is very little customer engagement with it.
There are three ways to solve this issue:
- Take market share from competitors
- Expand your retailers chain
- Acquire the competitor
Take market share
Retail marketing can help you instore to take market share from competitors. Promoting your products instore will help you to gain novelty tyring and undecided customers instead of buying competitors product. Also, you can convince the customer to switch from your competitor’s product to your product, or at least try to do it.
Expand retailers chain
Finally, acquiring competition is the costliest strategy that will help you to increase market share. You can acquire another competitor with the less or same market share and expand your market immediately. But this more strategic business action, than marketing decision.
Acquiring competitor market share
Finally, acquiring competition is the costliest strategy that will help you to increase market share. You can acquire another competitor with the less or same market share and expand your market immediately. But this more strategic business action, than marketing decision
But let’s consecrate on marketing topic
Nowadays instore there are lot of brands and product available on shelf. How can customer easily make a decision which one to buy?
When it comes to fast moving consumer goods is difficult to choose, except if you are product lover with all your heart. This why instore marketing is essential. For example, when customer goes to chocolate sector, he sees 10 of brands and even more flavors. By adopting a good in-store marketing you’ll be able to differentiate your product from competition.
Product visibility
The problem which not one of manufacture face is lack of product visibility. It is hard to increase product visibility when there are so many other product competing for attention of shoppers eyes. And here is when in store marketing action helps.
In order to increase your product sales, you will need to make your productive better noticeable. You can start from product packing review (design and colours), but if this already tested digital displays and shelf banners can help to increase product visibility, which will lead to even better brand awareness.
Conclusion
Definitely retail marketing can help you increase revenue. A great sale will make people think twice before skipping the sale. BUT in store promotion will help in hurry shoppers to see your product better, to boost upsells and cross-sells. And you will not need to reduce product’s margin!
Well planned instore promo experience will create:
- Increase revenue
- Real – Feel connection
- Tell brand story
- Convert undecided customers
- Educate customers
- Offer better shopping experience
- Leverage impulse buying
With the help of in store marketing you will create better shopper experience to your customers. Use tools: Video, Music, Lights, Scent and even robots.
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