
TV displays network in-store is designed to reach shoppers at the stores while passing the check-out area or waiting in a row.
According to a Pospot reported titled “Why the cash desk sector line is the next gold mine”:
- 62% of shoppers said they would be more likely look for the product advertised at the point of sale on a future visit
- 43% said that they would be likely to purchase the advertised product right away